Challenges
Market Entry & Category Creation: As the first to launch “Industrial Floor Mats” on Amazon.in, the brand faced a lack of existing search volume and organic visibility, necessitating a strategy to build category awareness from scratch.
Logistical Complexity & Account Risk: The extreme weight and dimensions of the products led to frequent shipping rejections for multi-unit orders, resulting in high cancellation rates that threatened the overall Amazon Account Health
BEFORE
Solution
Strategic Market Targeting: We deployed brand awareness campaigns specifically targeting the Amazon Business (B2B) audience, leveraging premium ad placements to capture high-intent industrial buyers.
Operational Scaling via Seller Flex: By achieving consistent monthly sales of over âđ3 Lakhs, we secured enrollment in the Amazon Seller Flex program; this automatically resolved logistics issues by intelligently splitting multi-quantity orders into shippable units, eliminating cancellations and safeguarding account health.
Result
In 2024, our monthly sales ranged between âđ2-4 lakhs. This grew to âđ6-8 lakhs per month in 2025, with annual sales surging from âđ35 lakhs to âđ65 lakhs in a single transaction. Despite numerous competitors entering the category with similar products between 2024 and 2025, we remain the market leader. Recently, our listings were selected as Best Seller #1 in the category and earned the Amazon’s Choice tag.
AFTER
